Video of Tuesday keynote Simon Sinek
People don’t buy “what” you do, they buy “why” you do it.
When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.
Assign tasks and people will work for you. Assign responsibility and people will work for themselves.
Every organization has issues. Organizations with a clear vision ignore their competition.
Numbers will not save us in hard times, PEOPLE will save us in hard times.